2+ day, 16+ hour ago   (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...

2+ day, 13+ hour ago   (296+ words) Snap is launching performance tools ahead of the holiday shopping season, merging "Dynamic Product Ads" and "Sponsored Snaps," while introducing various campaign optimization updates. First, Snap’s “Commerce Power Pack” is bringing AI-powered product recommendations to Sponsored Snaps, allowing advertisers to…...

2+ day, 16+ hour ago   (93+ words) 09/10/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Digital Ad Overload Sends Consumers Running For Print, Survey Finds Americans are drowning in digital advertising, and many have responded with…...

2+ day, 22+ hour ago   (288+ words) WPP Production is urging clients to do all of their production work with the holding company — thereby avoiding outsourcing to independent production houses — and at least one production trade group says WPP's stand is essentially an assault on “the free…...

2+ day, 13+ hour ago   (285+ words) Snapchat wants to become a hub for creating, sharing, and managing plans, blending digital and real-life functionality while challenging popular apps like Partiful. Internal findings from Snap show that 35% of U.S.-based users between the ages of 13 and 24 report using group…...

2+ day, 14+ hour ago   (267+ words) Amazon announced a partnership with OpenAI on Thursday to allow its advertisers to run ads in ChatGPT, starting with select brands in the U.S.Previously, the marketplace had been restricting access to its web store from artificial intelligence (AI) platforms like…...

2+ day, 21+ hour ago   (855+ words) In July I wrote about the industry's love affair with visibility-based metrics. You can connect the data, but you still have to earn the authority. A few weeks later, the market ran the experiment. In the undying quest to make…...

3+ day, 1+ hour ago   (711+ words) Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change. The Interactive Advertising Bureau (IAB) has released…...

3+ day, 10+ hour ago   (157+ words) OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image…...

3+ day, 10+ hour ago   (297+ words) Jason Kint, CEO at Digital Content Next, tweeted a chart on Twitter Thursday showing how Google and Facebook control the advertising market. Using data from eMarketer and others, the chart shows "how the two platforms inhaled the digital advertising market…...