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Campaign Brief Asia

Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join

  • 75articles · 30d
  • 13+ hour agolatest article
  • Aug 17, 2026earliest in window
  • 93%with images
  • 295avg words
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  • Arts, Culture, Entertainment & Media 44
  • Finance & Business 42
  • Business & Industrial 23
  • News 17
  • Economy, Business & Finance 15
  • Entertainment 10
  • Food & Drink 9
  • Human Interest 8

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News

Google News
campaignbriefasia.com > 09/14/2026 > f5-shanghais-jimyi-xu-ai-content-is-flooding-the-market-what-remains-irreplaceable

F5 Shanghai’s Jimyi Xu: AI content is flooding the market, what remains irreplaceable? – Campaign Brief Asia

13+ hour, 34+ min ago   (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...

Google News
campaignbriefasia.com > 09/14/2026 > tony-and-co-op-play-team-up-to-turn-interoperability-into-a-playable-game

Tony& and Co-Op Play team up to turn interoperability into a playable game – Campaign Brief Asia

17+ hour, 6+ min ago   (192+ words) Launching not just as a short video, but as an actual web-based game (challengers welcome!) the project takes audiences through an evolving game world that demonstrates how Co-Op Play’s different creative gaming capabilities connect to form one ecosystem. The experience…...

Campaign Brief Asia
campaignbriefasia.com > 09/08/2026 > treyna-pr-expands-into-corporate-and-advocacy-communications-with-evident-acquisition

TREYNA PR expands into corporate and advocacy communications with Evident acquisition

6+ day, 16+ hour ago   (355+ words) From October 1, 2026, Evident will operate as TREYNA Evident, a business unit of TREYNA PR. The acquisition now positions TREYNA PR as one of the country’s most formidable PR agencies, with capabilities spanning consumer, brand, corporate, public affairs, and advocacy communications....

Google News
campaignbriefasia.com > 09/02/2026 > vml-wins-singapore-manufacturing-federation-brief-to-reshape-perceptions-of-advanced-manufacturing

VML wins Singapore Manufacturing Federation brief to reshape perceptions of advanced manufacturing – Campaign Brief Asia

1+ week, 5+ day ago   (203+ words) Manufacturing contributes around 20% of Singapore’s GDP and remains a key pillar of the economy. SMF, founded in 1932, represents around 5,000 manufacturing and manufacturing-related companies, from multinational corporations to SMEs. VML will bring together partners across media, research and platforms to deliver…...

Campaign Brief Asia
campaignbriefasia.com > 09/02/2026 > the-one-club-and-google-partner-for-global-ai-creative-challenge-50000-in-prize-money-for-competitors-in-16-global-cities-including-sydney

The One Club and Google Partner For Global AI Creative Challenge – $50,000 in prize money for competitors in 16 global cities including Sydney

1+ week, 5+ day ago   (263+ words) After initial competitions in May during The One Club’s Creative Week 2026 and at Google Creative House at Cannes in June, the AI Creative Challenge goes global with the ultimate face-off between the world’s top AI creators. Participants from each city…...

Campaign Brief Asia
campaignbriefasia.com > 08/25/2026 > apple-and-tbwamedia-arts-lab-turn-japans-mac-doya-meme-into-a-macbook-neo-campaign

Apple and TBWA\Media Arts Lab turn Japan’s ‘Mac Doya’ meme into a MacBook Neo campaign

2+ week, 6+ day ago   (265+ words) In Japan, this behavior has a name: “Doya,” slang for a proud gesture. The phrase “Doya-ing a Mac” started as a playful stereotype, but Mac owners have fully embraced it, turning it into an aspirational internet meme that makes everyone…...

Campaign Brief Asia
campaignbriefasia.com > 08/21/2026 > flipkart-and-netflix-give-nosy-neighbours-a-new-source-of-entertainment-with-talented

Flipkart and Netflix give nosy neighbours a new source of entertainment with Talented

3+ week, 3+ day ago   (268+ words) In India, homes are often close enough for neighbours to have a front-row seat to each other’s lives. And where there’s a window, there’s usually a nosy neighbour looking through it, always on the lookout for a little drama, gossip…...

Campaign Brief Asia
campaignbriefasia.com > 08/20/2026 > f5-shanghai-and-china-mobile-explore-the-power-of-connection-in-fully-ai-generated-qixi-film

F5 Shanghai and China Mobile explore the power of connection in fully AI-generated Qixi film

3+ week, 4+ day ago   (346+ words) Qixi symbolizes reunion, telling the ancient myth of two lovers separated by the Milky Way and reuniting only once a year. In modern life, distance is no longer cosmic. Many relationships drift apart simply due to missed calls, unstable signals,…...

Campaign Brief Asia
campaignbriefasia.com > 08/19/2026 > presentable-india-rethinks-supplement-packaging-with-modular-vial-identity

Presentable India rethinks supplement packaging with modular ‘vial’ identity

3+ week, 5+ day ago   (193+ words) Campaign Brief Asia Instead, the identity frames daily nutrition as a structured, accessible ritual, using a minimal, system-led approach built around a modular grid, restrained typography and colour as an information tool rather than a sales device. The visual system…...

Campaign Brief Asia
campaignbriefasia.com > 08/18/2026 > aicandy-joins-m25-network-with-aim-to-accelerate-ai-filmmaking-across-apac

AiCandy joins m25 network with aim to accelerate AI filmmaking across APAC

3+ week, 6+ day ago   (596+ words) The partnership marks an exciting new chapter for both companies, bringing AiCandy’s pioneering approach to AI filmmaking into m25’s growing network across Asia Pacific and The Middle East. Founded in Sydney by internationally awarded creative and production duo Marcus Tesoriero…...