10+ hour, 57+ min ago   (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...

3+ day, 13+ hour ago   (290+ words) Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji Campaign Brief Asia Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to transform how Members perceive…...

3+ day, 13+ hour ago   (317+ words) KFC Arabia, operated by Americana Restaurants in Saudi Arabia, and TBWA\RAAD saw an opportunity to bring a new player to the table. In partnership with ZAT Baloot, the leading platform for Baloot players in the Kingdom, they turned that…...

5+ day, 11+ hour ago   (358+ words) At its heart, ‘Commit’ reflects a simple belief: the more you commit to sport, the more it gives you back. We know that what draws people back to the track, the court, the gym and the field goes far beyond…...

6+ day, 5+ hour ago   (322+ words) The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The KitKat Heist that wins twice. VML UK’s ‘The KitKat Heist‘ for KitKat won two Grand Prix this…...

6+ day, 10+ hour ago   (131+ words) This week’s guest judge is Renata Leão, Executive Creative Director, Droga5, São Paulo. Previously ECD at DAVID SP for three years, she helped take the office to Top 3 most awarded Brazilian agency at Cannes in her 1st year, and most awarded in…...

6+ day, 13+ hour ago   (273+ words) Rather than dwelling on the struggles, the film celebrates what happens when people remain committed to pursuing their ambitions. The concept of ‘red means go’ revels in the courage, drive, and sheer joy, with CIMB represented as a resolute group…...

1+ week, 6+ hour ago   (628+ words) Campaign Brief Asia Mayuresh Dubhashi has returned to Publicis Groupe as Saatchi & Saatchi India’s new Chief Creative Officer, based in the agency’s Mumbai office. Dubhashi will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India. In…...

1+ week, 8+ hour ago   (373+ words) Created for a film without big stars or a big marketing budget, Some Nights I Feel Like Doing a Grindr Movie Tour also picked up Gold for Most Creative Marketing Stunt, Silver for Most Creative Influencer & Endorsement Marketing and Bronze…...

1+ week, 10+ hour ago   (462+ words) The campaign evolves Zurich Malaysia’s existing brand purpose, Care For What Matters, into a timely promise: while no one can predict what life will bring next, Malaysians can face change with greater confidence when they are prepared for it. Under…...