10+ hour, 30+ min ago   (152+ words) The films were produced in partnership with the same director Dario Fau behind the global films, bringing visual and creative continuity to the regional extension. In the Philippines, actress Kaori Oinuma leads the campaign as the brand’s protagonist. At the…...

5+ day, 9+ hour ago   (159+ words) Titled “Anywhere With Bolt,” the campaign transforms relatable Thai travel experiences into humorous stories, capturing the unpredictable situations that can make getting from one place to another anything but straightforward. For people without their own vehicle, everyday journeys can bring…...

5+ day, 11+ hour ago   (271+ words) The new service acts as a step forward in IKEA Alsulaiman’s circular efforts and sustainability commitment. With the brand’s new Buyback Service, customers sell their used IKEA furniture and IKEA buys it back. It’s shopping, in reverse. To launch it,…...

6+ day, 13+ hour ago   (353+ words) Tara McKenty, Chief Creative Officer, AKQA AU/NZ, said: “LIA is the first festival to invest in creative talent. 130 young creatives in a room together, staying together, seeing some of the best creative minds speaking. It’s almost like a mini…...

6+ day, 13+ hour ago   (359+ words) The judging will take place at The Majestic Kuala Lumpur, with DirectorThinkTank as exclusive judging sponsor, followed by a student masterclass with Level Up on October 20. For its 2026 call-for-entry campaign, Muma Malaysia has put the spotlight firmly on human creativity…...

1+ week, 10+ hour ago   (462+ words) The campaign evolves Zurich Malaysia’s existing brand purpose, Care For What Matters, into a timely promise: while no one can predict what life will bring next, Malaysians can face change with greater confidence when they are prepared for it. Under…...

1+ week, 13+ hour ago   (386+ words) TBWA\Hong Kong has created its first campaign as part of its new partnership with IKEA Hong Kong, following a competitive pitch. Titled "Make Space for What You Love," the campaign encourages Hong Kong people to make room for what…...

1+ week, 4+ day ago   (199+ words) Campaign Brief Asia Coca-Cola Thailand has reminded people to put work aside and come back to the table with two new films for its global ‘The World Will Wait’ campaign. Created by Ogilvy Singapore and Ogilvy Thailand, and directed by…...

1+ week, 4+ day ago   (652+ words) Campaign Brief Asia Pfizer, working with Omnicom Health Hong Kong, has launched a migraine awareness initiative that meets busy affluent Hong Kong commuters on their way to work. Delivered through a first-of-its-kind Uber ad placement, the campaign’s short in-app quiz…...

1+ week, 4+ day ago   (238+ words) TileChalk tackles an overlooked consequence of ceramic manufacturing focusing on the sludge generated during the tile production process. Rather than treating the material simply as waste, POP5 and DBL Ceramics developed a process that transforms ceramic sludge into classroom chalk, turning…...