3+ day, 13+ hour ago   (290+ words) Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji Campaign Brief Asia Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to transform how Members perceive…...

6+ day, 13+ hour ago   (273+ words) Rather than dwelling on the struggles, the film celebrates what happens when people remain committed to pursuing their ambitions. The concept of ‘red means go’ revels in the courage, drive, and sheer joy, with CIMB represented as a resolute group…...

1+ week, 10+ hour ago   (462+ words) The campaign evolves Zurich Malaysia’s existing brand purpose, Care For What Matters, into a timely promise: while no one can predict what life will bring next, Malaysians can face change with greater confidence when they are prepared for it. Under…...

1+ week, 5+ day ago   (196+ words) Rather than a single-service agency, the pair have assembled a collective of specialists who move fluidly across disciplines depending on what a brand’s problem actually needs. Since soft launching in January 2026, Chop Shop has already built a strong client portfolio…...

4+ week, 5+ hour ago   (427+ words) Star Health Insurance, Talented India and outdoor partner, Coral Media have launched a new out-of-home campaign that transforms one of advertising's most overlooked media spaces into a powerful expression of the brand's promise. Star Health Insurance, Talented India and outdoor…...