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Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join
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Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji – Campaign Brief Asia
3+ day, 16+ hour ago (290+ words) Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji Campaign Brief Asia Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to transform how Members perceive…...
KFC Arabia and TBWA\RAAD bring Baloot culture to the table with new brand experience
3+ day, 16+ hour ago (317+ words) KFC Arabia, operated by Americana Restaurants in Saudi Arabia, and TBWA\RAAD saw an opportunity to bring a new player to the table. In partnership with ZAT Baloot, the leading platform for Baloot players in the Kingdom, they turned that…...
CIMB launches ‘Moving You Forward’ with new regional brand film from Chariot Agency
6+ day, 16+ hour ago (273+ words) Rather than dwelling on the struggles, the film celebrates what happens when people remain committed to pursuing their ambitions. The concept of ‘red means go’ revels in the courage, drive, and sheer joy, with CIMB represented as a resolute group…...
Former UltraSuperNew duo Sarah Emmanuel-Cheong and Edric Cheong launch Chop Shop
1+ week, 5+ day ago (196+ words) Rather than a single-service agency, the pair have assembled a collective of specialists who move fluidly across disciplines depending on what a brand’s problem actually needs. Since soft launching in January 2026, Chop Shop has already built a strong client portfolio…...
Talented turns the back of billboards into a symbol of support for Star Health Insurance
4+ week, 8+ hour ago (427+ words) Star Health Insurance, Talented India and outdoor partner, Coral Media have launched a new out-of-home campaign that transforms one of advertising's most overlooked media spaces into a powerful expression of the brand's promise. Star Health Insurance, Talented India and outdoor…...