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Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join
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News
Tony& and Co-Op Play team up to turn interoperability into a playable game – Campaign Brief Asia
14+ hour, 29+ min ago (192+ words) Launching not just as a short video, but as an actual web-based game (challengers welcome!) the project takes audiences through an evolving game world that demonstrates how Co-Op Play’s different creative gaming capabilities connect to form one ecosystem. The experience…...
Corsa and Lup Jakarta put Indonesia’s proud legacy in the driver’s seat via new film
5+ day, 11+ hour ago (186+ words) Campaign Brief Asia Legacy isn’t just something written down, it’s something Indonesians live every day on the road. Gotong royong (spirit of togetherness and solidarity) shows up in real time: a rider helping push a stranger’s broken motorbike, riders making…...
THE SHOUT GROUP brings Polident Max Hold & Gum Protect to Malaysia and Singapore
1+ week, 5+ day ago (309+ words) Building on Polident’s global campaign, “If your mouth could talk, it would ask for Polident”, THE SHOUT GROUP was tasked with creating a campaign that would speak to local audiences, incorporating culturally familiar settings, food and talent to make the…...
F5 Shanghai and China Mobile explore the power of connection in fully AI-generated Qixi film
3+ week, 4+ day ago (346+ words) Qixi symbolizes reunion, telling the ancient myth of two lovers separated by the Milky Way and reuniting only once a year. In modern life, distance is no longer cosmic. Many relationships drift apart simply due to missed calls, unstable signals,…...
SJPP and THE SHOUT GROUP turn ‘kepoh’ into a celebration of Malaysian support – Campaign Brief Asia
3+ week, 4+ day ago (166+ words) Malaysians are proudly known for being ‘kepoh’ (colloquial term for nosy). They ask how the business is doing, whether there are enough customers, or why things are done a certain way. Behind that curiosity is often genuine care, because the…...
Ogilvy Thailand’s Jiravara Virayavardhana retires after over 30 years with the agency: Mettipapan Tongton appointed Ogilvy Lead
3+ week, 6+ day ago (720+ words) Ogilvy Thailand’s Jiravara Virayavardhana retires after 31 years with the agency: Mettipapan Tongton appointed Ogilvy Lead Campaign Brief Asia Ogilvy Thailand’s Jiravara Virayavardhana will retire after more than 31 years with the company, most recently serving as Chief Executive Officer, effective August…...
Tag expands Gate into Japan and APAC, taps Nigel Kenneally to lead regional operations – Campaign Brief Asia
3+ week, 6+ day ago (423+ words) As part of the expansion, respected production leader Nigel Kenneally has been appointed Production Lead, Gate – JAPAC, based in Bangkok. Kenneally brings more than 30 years of experience spanning agencies, production companies and global brands, with a proven track record of…...