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Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join
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News
KFC Arabia and TBWA\RAAD bring Baloot culture to the table with new brand experience
3+ day, 13+ hour ago (317+ words) KFC Arabia, operated by Americana Restaurants in Saudi Arabia, and TBWA\RAAD saw an opportunity to bring a new player to the table. In partnership with ZAT Baloot, the leading platform for Baloot players in the Kingdom, they turned that…...
Coca-Cola Thailand and Ogilvy remind hardworking Thais that the world can wait
1+ week, 4+ day ago (199+ words) Campaign Brief Asia Coca-Cola Thailand has reminded people to put work aside and come back to the table with two new films for its global ‘The World Will Wait’ campaign. Created by Ogilvy Singapore and Ogilvy Thailand, and directed by…...
MAD STARS Highlight: TBWA\HAKUHODO wins 9 awards including Grand Prix of the Year
1+ week, 4+ day ago (222+ words) Against the backdrop of rapid AI evolution and digital transformation, MAD STARS 2026 convened world-class agencies to explore the future of human imagination paired with emerging technology. 1. RADIO TIME MACHINE | Client: Nichii Gakkan “RADIO TIME MACHINE” is a groundbreaking AI device…...
MAD STARS 2026: Who were the top performers?
1+ week, 4+ day ago (247+ words) Campaign Brief Asia The MAD STARS awards night was held last Friday in Busan, with Dentsu Inc Tokyo named Agency of the Year for the sixth time. Dentsu Inc Tokyo collected 20 awards across the festival, including one Grand Prix, one…...
MAD STARS 2026 returns to Busan this week with ‘AMPLIFY’ theme and three-day festival
2+ week, 6+ day ago (367+ words) Beyond the awards themselves, MAD STARS 2026 weaves together official ceremonies, an extensive Business Market & Exhibition, insightful conferences and workshops, dynamic networking programs, and live competitions into a single three-day festival. Across approximately 40 sessions, this year’s conference will explore how brands…...
Tag expands Gate into Japan and APAC, taps Nigel Kenneally to lead regional operations – Campaign Brief Asia
3+ week, 6+ day ago (423+ words) As part of the expansion, respected production leader Nigel Kenneally has been appointed Production Lead, Gate – JAPAC, based in Bangkok. Kenneally brings more than 30 years of experience spanning agencies, production companies and global brands, with a proven track record of…...